Japan’s got an unfortunate ritual of rarely changing anything from what always has been. Exchanging business cards is one of those things, and it hasn’t changed much in decades. The accepted process is formal. Codified. You offer your card with two hands, eyes low, and receive theirs with reverence, as if each card were a small contract signed in silence.
MKUltramanSharp takes from the edges.
Observations is where I break down overlooked markets, emerging trends, and the spaces where innovation thrives—digging into business, culture, and the opportunities hiding in plain sight. If it challenges convention, it’s worth exploring.
Recent Observations
Osaka Expo 2025 and the High Cost of Nostalgia
Osaka Expo 2025 is being billed as a grand national celebration. But instead of embodying progress, it feels more like a government-sponsored hallucination—an expensive fantasy propped up by nostalgia and wilful disregard for contemporary reality.
Osaka Expo 2025 Is the Next $13B Bill in Japan Inc.’s Funeral
Let’s not beat around the bush: Osaka Expo 2025 is a walking corpse, a $13 billion display of strategic incoherence masquerading as national pride.
The Signal is the Style: Custom Oakleys and the Art of Being Seen
There’s a difference between hiding and shielding. One is fear. The other is firepower. My custom Oakley sunglasses are the latter—bright red frame, mirrored orange reflective lenses, customized to be louder than necessary and impossible to miss.
Visual Strategy Through Psychedelic Fashion
In today’s world, looking neutral is a risk. Psychedelic fashion, especially the kind created by artist Tetsunori Tawaraya, does more than disrupt—it dominates. When I walk into a room wearing a long sleeve piece printed with interdimensional biomorphs, people react
The Shokunin Mindset: Why Focusing Solely on Craft Limits Growth
The Shokunin mindset (職人) is deeply ingrained in Japanese culture, representing an unwavering dedication to mastering one’s craft. Shokunin, or artisans, are often seen as paragons of perfectionism and pride in their work.