The Aizu Strategy: A 5-Step Blueprint for Rural Japan’s Tourism Failure

The Aizu Strategy: A 5-Step Blueprint for Rural Japan’s Tourism Failure

Japan’s inbound tourism industry is defined by a fundamental disconnect. In the west, you have the “Golden Route” failure of overtourism, where cities like Kyoto are being suffocated by their own unmanaged success. But in the rest of the country, you...