by MKUltraman | Oct 3, 2025 | Business in Japan, Event Marketing, Marketing Strategy
The coded message arrived via carrier pigeon, which was odd, as my third-floor Meguro apartment window was closed. The bird had phased through the glass, leaving behind only a faint shimmer of ozone and a small, tightly-rolled parchment. Unfurling it revealed the...
by MKUltraman | Aug 14, 2025 | Marketing Strategy
The Unspoken Truth Behind Japan’s Cuteness The air conditioning in my Meguro office gave up the ghost today, attempting to cool the sweltering August humidity by simply vibrating at a low hum. As I sat there, contemplating the futility of its struggle, it reminded me...
by MKUltraman | Apr 7, 2025 | Business in Japan, Cultural Dynamics, Market Innovation, Marketing Strategy, Personal Branding
The air conditioning unit outside my Meguro apartment window has been humming the same B-flat minor drone for 3,742 hours. This isn’t a complaint; it’s a data point. That drone has become the machine’s signature, its unwavering broadcast to the...
by MKUltraman | Apr 3, 2025 | Cultural Dynamics, Business in Japan, Business Strategy, Local Innovation, Market Innovation, Marketing Strategy
The Japanese Artisan Mindset, or shokunin kishitsu, represents a profound, lifelong dedication to mastering a skill. This philosophy is the engine behind Japan’s legendary craftsmanship, producing items of unparalleled quality and detail. However, for marketers...
by MKUltraman | Mar 20, 2025 | Business in Japan, Business Strategy, Local Innovation, Market Innovation, Marketing Strategy, Micro-economies, Strategic Analysis, Systems & Strategy
Unlocking Japan’s Hidden Markets In Japan, what isn’t easily seen often isn’t acknowledged by mainstream capital. Entire industries, consumer demands, and high-growth opportunities remain locked away. They suffer from functional invisibility—not because they lack...
