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Japan’s Brand Paradox: Deconstructing the Myth of Cool Japan vs. Japan Inc.

Japan’s Brand Paradox: Deconstructing the Myth of Cool Japan vs. Japan Inc.

by MKUltraman | Jun 29, 2025 | Cultural Analysis, Japanese Society, Media Criticism

In my work analyzing global perceptions, few countries present as stark a contradiction as Japan. Ask anyone to describe the nation, and my research shows you will likely receive one of two diametrically opposed images. Together, these two perceptions define the Japan...

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