In Japan, what isn’t seen often isn’t acknowledged. Entire industries, consumer demands, and business opportunities remain functionally invisible, not because they lack value, but because they don’t fit within the rigid structures of Japan Inc.
Blue Ocean StrategySharp takes from the edges.
Observations is where I break down overlooked markets, emerging trends, and the spaces where innovation thrives—digging into business, culture, and the opportunities hiding in plain sight. If it challenges convention, it’s worth exploring.
Recent Observations
Why Japan Is the Perfect Place for Blue Ocean Strategy
Most businesses enter the market by competing on existing terms—lowering prices, offering slightly better service, or tweaking a product that already exists. But the biggest wins don’t come from fighting over market share; they come from creating entirely new markets. This is the foundation of Blue Ocean Strategy, a concept that has shaped much of my work and the businesses I build.
How to Build a Business Where There’s No Competition
Most businesses enter the market by competing on existing terms—lowering prices, offering slightly better service, or tweaking a product that already exists. But the biggest wins don’t come from fighting over market share; they come from creating entirely new markets. This is the foundation of Blue Ocean Strategy, a concept that has shaped much of my work and the businesses I build.