Tokyo · Digital Infrastructure
Your tech stack is
costing you more
than it should.
Japanese SMEs waste hundreds of thousands of yen monthly on redundant software, broken workflows, and systems that don't talk to each other. I audit your entire digital stack and show you exactly what's broken, what's wasted, and what to fix first.
Get your stack audited.
Tell me what's breaking. I'll tell you what it's costing you — and exactly how to fix it.
● Reply within 48 hours. No sales calls, no pitch decks.
What I fix
Most SMEs don't have a people problem.
They have a systems problem.
You're paying for 12 tools and using 4 of them properly.
~¥200K/month in redundant subscriptions
Subscriptions accumulate. Nobody owns the stack. Every new hire adds another tool. I map everything, cut the waste, and build a stack that works together.
Your processes grew organically. That's a polite word for broken.
~15 hours/week lost to manual work
Manual handoffs, email chains, spreadsheets doing the work of software. I redesign workflows so your team stops losing hours to friction that shouldn't exist.
You don't know what's working because nothing is measured.
Revenue leaking through unmeasured systems
Revenue flowing through systems with no reporting. Marketing with no attribution. Operations with no dashboards. I build the infrastructure layer that makes your business legible.
How I work
Three ways to fix your stack.
Find Your Hidden Waste
I spend 2 weeks reverse-engineering how your business actually works vs how your tools pretend it works. You get a detailed report showing exactly what to kill, what to fix, and what to build — with vendor recommendations and cost projections. Most clients see significant savings within 60 days.
Get started →Build Systems That Work Together
I redesign and rebuild your digital stack from the audit findings — new tools, integrated workflows, and documentation your team can actually use. Delivered with structured handoff and training so it runs without me.
Get started →Never Think About IT Again
I manage your entire digital infrastructure so you can focus on the business. New tools, vendor relationships, performance monitoring, workflow optimization — all handled. You get monthly reports showing what changed and why.
Get started →Not sure what you need? Start with the Stack Audit. It pays for itself — guaranteed.
— How I work
No retainers on day one. No guesswork.
Every engagement starts with a clear picture of what's actually going on. Most clients recoup the audit cost inside 60 days.
- 01
Stack Audit
I map everything your business runs on — tools, costs, workflows, integrations. Most audits surface 2–4 tools you're paying for but not using, and at least one process nobody owns.
Output: written report + debrief call · ¥150,000
- 02
Fix What's Broken
If the audit reveals bigger structural problems — fragmented tools, missing workflows, a team that can't see what's happening — I build the replacement. One system your team actually uses.
Output: working infrastructure + runbooks · from ¥500,000
- 03
Ongoing Operator
For companies that want someone watching the stack permanently. I handle vendor renewals, onboard new tools, and respond when something breaks. You focus on the business.
Output: infrastructure under management · ¥175,000/month
Not sure which fits? Tell me what's going on and I'll tell you what makes sense.
Matt Ketchum — MKUltraman
I've spent 10 years watching Japanese businesses suffocate under their own tool chaos. I've helped 40+ SMEs eliminate redundant software, automate workflows that were eating 15+ hours per week, and build reporting systems that actually show what's working.
I work with a small number of clients at a time. When your systems are this broken, depth matters more than scale. Industries: F&B, media, professional services, events, retail.
Why not someone else?
Client results
Before: Collecting payment by bank transfer, running events off a broken website, emailing a messy list with account details and hoping people paid in advance. Cash at the door for the rest.
After: Integrated Stripe payments, Luma event management, and membership tracking into a single system. Revenue became visible and predictable for the first time.
Before: Under 5 visitors per day. Bloated images, thin content, orphaned pages, off-putting copy, and a generic domain that signaled nothing about the business.
After: Full rebuild with hub-and-spoke content architecture, optimized media, automated contact system, and a premium industry domain secured. Top Google placement within 6 months.
Before: No systematic way to reach the communities where qualified buyers were already asking relevant questions.
After: RedditReach monitors target subreddits for relevant posts and surfaces reply opportunities. The client schedules contextual responses and converts Reddit traffic into paying customers.
Industries served
Tools
Software I built for operators.
I use all of these in my own practice. My clients use them too. Built for the specific friction points of running a business in Japan.
RedditReach
Monitor subreddits for keyword-matched posts, draft contextual replies using Claude, Gemini, and ChatGPT, and schedule engagement automatically. Built for operators who want inbound without paying for ads.
View tool →TetsuClaw
Eleven specialist AI agents in one Telegram bot — tax, scheduling, transit, legal intake, research, and more. Built on Claude, tuned for English-speaking operators in Japan.
View tool →Japan Money Tracker
AI-powered receipt scanning, multi-currency expense tracking, and 確定申告-ready categories. Paste OCR text or upload photos — Claude extracts the details automatically.
View tool →Hitoe
Normalize members and contacts across Stripe, Luma, Mailchimp, and more into one canonical list. Stop guessing who's actually in your community.
View tool →Field notes
What I'm watching in Japan.
How to Kill the Fax: A Migration Path for Japan Businesses Still Running on Paper
Japan's fax dependency is real, but it's not a permanent condition. Here's a practical migration path for businesses that want to move off paper-based and fax-based workflows without destroying the relationships that depend on them.
Read →When to Stop DIY-ing Your Business Infrastructure (A Japan SME Checklist)
Most small businesses start by figuring out their tools themselves. At some point, that approach stops working. Here are the signs it's time to bring someone in.
Read →CRM for Japan SMEs: Why Most Deployments Fail (and What to Do Instead)
Most Japan SMEs either have no CRM or have a CRM nobody uses. Here's why CRM deployments fail in the Japanese business context, and what a functional setup actually looks like.
Read →Notion vs Backlog vs Linear: Which Project Tool Works for a Japanese Team?
Three of the most common project management tools in Japan, compared honestly. The right answer depends on who's using it and what you're actually managing.
Read →Ready to fix the stack?
45 minutes. I'll dig into your stack and tell you exactly what's broken.