Tokyo · Digital Infrastructure
When the stack gets messy, growth gets expensive.
If reports take hours, onboarding breaks, and nobody can tell you what the tools actually cost, the problem is usually structural. I help Japan-based SMEs clean up the stack before more money leaks into the mess.
- You are paying for overlapping tools nobody fully trusts.
- Reporting still depends on manual cleanup or founder memory.
- Onboarding, handoffs, or customer updates keep breaking between systems.
Best fit
Foreign-owned or bilingual SMEs in Japan where the founder or ops lead has quietly become the integration layer between tools, vendors, and staff.
Start here
45-minute decision session ($175). If the issue is structural, the next step is a full Stack Audit starting at $1,000.
Book a stack decision session ($175) →Need to explain the situation first?
Send the bottleneck below. If the issue is structural, the next step is a full Stack Audit starting at $1,000. If it's smaller, I'll tell you that.
● Reply within 48 hours. No pitch deck. If this is clearly an audit case, I'll tell you that.
Client results
Before: Collecting payment by bank transfer, running events off a broken website, emailing a messy list with account details, and hoping people paid in advance.
After: Integrated Stripe payments, Luma event management, and membership tracking into one operating system. Revenue became visible and predictable for the first time.
Before: Under 5 visitors per day. Bloated images, thin content, orphaned pages, off-putting copy, and a generic domain that signaled nothing about the business.
After: Full rebuild with hub-and-spoke content architecture, optimized media, a tighter contact path, and a premium industry domain secured. Top Google placement within 6 months.
Before: No systematic way to reach the communities where qualified buyers were already asking relevant questions.
After: RedditReach monitors target subreddits for relevant posts and surfaces reply opportunities. The client schedules contextual responses and converts Reddit traffic into paying customers.
Industries served
What I fix
Most SMEs don't have a people problem.
They have a systems problem.
You're paying for 12 tools and using 4 of them properly.
~¥200K/month in redundant subscriptions
Subscriptions accumulate. Nobody owns the stack. Every new hire adds another tool. I map everything, cut the waste, and build a stack that works together.
Your processes grew organically. That's a polite word for broken.
~15 hours/week lost to manual work
Manual handoffs, email chains, spreadsheets doing the work of software. I redesign workflows so your team stops losing hours to friction that shouldn't exist.
You don't know what's working because nothing is measured.
Revenue leaking through unmeasured systems
Revenue flowing through systems with no reporting. Marketing with no attribution. Operations with no dashboards. I build the infrastructure layer that makes your business legible.
How I work
Do not buy the wrong level of help.
The first job is to identify whether you need a diagnosis, a rebuild, or an operator. Most teams waste money because they skip that step.
- 01
Decision session first
45 minutes to sort the situation properly. You leave knowing whether this is a narrow fix, a structural stack problem, or already clearly scoped work.
Output: clear recommendation · $175
- 02
Audit only if the problem is structural
If the stack is the real problem, the next step is the audit. That gives both of us a baseline before more time or money goes into the wrong fix.
Output: written audit + debrief · from $1,000
- 03
Build or ongoing management after that
If the issue is bigger than diagnosis, we either rebuild the system or keep it under management. No retainer theater on day one.
Output: rebuild or operator support · from $3,200 / $1,100 month
Best fit
Japan-based SMEs where the stack is already affecting revenue, reporting, onboarding, or operator sanity.
Not a fit
Pure software development, vague “digital transformation” theater, or teams that want a magic tool instead of operational decisions.
Need to explain the situation first? Send your stack details and I’ll tell you what makes sense.
How I work
Buy the right level of intervention.
Do not jump into a retainer if the problem is still undefined. Do not buy another tool if the system itself is the problem.
You need a baseline
Buy this when the business has outgrown its stack and nobody can tell you what's wasted, what's fragile, or what to fix first.
Best for: tool sprawl, broken reporting, unclear ownership
See if the audit fits →You need the rebuild
Buy this when the current setup is already slowing hiring, sales, onboarding, or delivery and patching it again would be a waste.
Best for: migrations, workflow redesign, CRM and reporting cleanup
See if the build fits →You need an operator
Buy this when the stack already matters and nobody inside the company has time to keep vendors, workflows, access, and reporting under control.
Best for: mature stacks, lean ops teams, ongoing vendor and workflow oversight
See if the retainer fits →Best first step 45-minute decision session ($175). If the issue is structural, the next step is a full Stack Audit starting at $1,000.
Matt Ketchum (MKUltraman)
I've spent 10 years watching Japanese businesses suffocate under their own tool chaos. I've helped 40+ SMEs eliminate redundant software, automate workflows that were eating 15+ hours per week, and build reporting systems that actually show what's working.
I work with a small number of clients at a time. When your systems are this broken, depth matters more than scale. Industries: F&B, media, professional services, events, retail.
Why not someone else?
Field notes
What I'm watching in Japan.
How to Kill the Fax: A Migration Path for Japan Businesses Still Running on Paper
Japan's fax dependency is real, but it's not a permanent condition. Here's a practical migration path for businesses that want to move off paper-based and fax-based workflows without destroying the relationships that depend on them.
Read →When to Stop DIY-ing Your Business Infrastructure (A Japan SME Checklist)
Most small businesses start by figuring out their tools themselves. At some point, that approach stops working. Here are the signs it's time to bring someone in.
Read →CRM for Japan SMEs: Why Most Deployments Fail (and What to Do Instead)
Most Japan SMEs either have no CRM or have a CRM nobody uses. Here's why CRM deployments fail in the Japanese business context, and what a functional setup actually looks like.
Read →Notion vs Backlog vs Linear: Which Project Tool Works for a Japanese Team?
Three of the most common project management tools in Japan, compared honestly. The right answer depends on who's using it and what you're actually managing.
Read →